Deadline | Screenvision Taps John Partilla To Be CEO As It Seeks To Rebuild | “The No. 2 movie theater ad-sales company has a replacement for Travis Reid, who announced his plan to leave as CEO in May — shortly after Screenvision’s deal to merge with National CineMedia fell apart. Longtime ad exec John Partilla will take the top job, Screenvision says today…”
Variety | Screenvision Taps John Partilla as CEO | “John Partilla will head up Screenvision, the in-theater advertising company said Thursday. [John Partilla] replaces Travis Reid, who left the company in May, to oversee theatrical distribution at Broad Green Pictures. Partilla was most recently the CEO of Olson, a digital ad agency, and worked there through its 2014 acquisition by ICF…”
John Partilla is a veteran in the media and marketing industries.
Ad Age | John Partilla Take Cinema Advertising As Screenvision CEO | “Media and agency veteran John Partilla has big plans to make cinema advertising top of mind for marketers as Screenvision’s new CEO. Mr. Partilla joins the company, which sells ads that are shown in movie theaters before a film starts, from Minneapolis agency Olson, where he served as CEO since January 2013…”
Media Villiage | John Partilla of Screenvision on Video Everywhere and Automation | “Jay Sears, Senior Vice President at Rubicon Project recently spoke with John Partilla, CEO of Screenvision Media about Video Everywhere. The two appeared at a program on the topic at Advertising Week in New York City in September. You can view a video of the program here.”